Pinterest is one of the biggest social media websites in the world, but the real benefit to business owners and entrepreneurs is that when you post, it could possibly be seen by ANYONE on the network, even those who don’t follow you. This is something which isn’t really possible on most other social networks.
That’s why Pinterest is so perfect for newcomers, who haven’t established strong social media profiles, or maybe have struggled to gain traction on other social media platforms.
But Pinterest has a steep learning curve compared to Facebook and Twitter. That’s because most of us are accustomed to how to use these networks, whereas Pinterest is a COMPLETELY different beast.